Garofalo UX

Strategic User Experience Consulting for Growing Organizations

Garofalo UX is a San Diego-based digital experience consulting practice helping organizations solve complex digital challenges through human-centered strategy, usability research, and product architecture.

Determine Fit

If your product is scaling, your engineering team is shipping quickly, and usability gaps are beginning to impact adoption, retention, or roadmap velocity ...you're in the right place.

Strategic UX Expertise: Not Production Design

We work upstream of delivery.

  • Before engineering time is committed.
  • Before roadmap churn becomes expensive.
  • Before experience debt slows growth.
  • Reduce experience debt before scaling
  • Minimize sprint rework through early alignment
  • Close customer journey gaps that impact retention
  • Shift to an experience-led strategy
  • Reduce adoption friction

This is experience strategy that protects velocity, adoption, and scalability.

Who We Work With

1
Growth, Scaling, Maturity Stages

You've proven demand. Now complexity is increasing. Messaging is drifting. Usability impacts retention.

2
Engineering Team in Place, in need of Senior UX Leadership Expertise

Your team ships fast, but UX decisions are fragmented across product and engineering.

3
Preparing to Scale or Modernize

You're refining or evolving a digital product, not experimenting with an idea.

Core Services

Experience Strategy & Usability Research

Insight-driven discovery that clarifies customer needs before build.

Digital Experience Consulting

Strategic guidance across product, messaging, and interaction models.

Fractional UX Leadership

Operate as a senior UX strategist embedded with product teams.

User Experience as a Service (UXaaS)

Ongoing strategic UX support for agile environments.

Design Thinking Workshops

Facilitated empathy mapping and structured problem-solving sessions.

Agile-Integrated UX Support

Backlog refinement and sprint-ready experience decisions.

The Business Impact

  • Improve onboarding completion and feature adoption
  • Reduce usability-related support requests
  • Increase engineering efficiency
  • Align product messaging with real motivations
  • Shorten sales cycles

How We're Different

Most UX support improves execution. Garofalo UX improves decision-making before execution.

Because building the wrong thing clearly is still expensive.

Featured Clients

What Our Clients Say

"We are building a solution to address the needs of large and complex enterprise IT organizations across multiple personas. Frank hit the ground running and was an active member of the team immediately. Frank has been a critical member of the team and a major reason we will deliver against our objectives with a compelling product."

- SecureAuth

"Frank asked intelligent clarifying question upfront and set clear expectations. He communicated often, sent work in progress to ensure that we were on the same page and worked incredibly efficiently - he delivered quality work 80% faster than I expected. I look forward to working with Frank again."

- ParentCubby

"In-depth knowledge of UX, especially in the context of mapping and geodata, are immensely valuable, and make him a 'no-brainer' choice for a UX expert."

- IDS

"Creative, dependable and does high quality work in the time frame promised."

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"Two things: 1) getting defined designs completed quickly, and 2) thoughtful and probing discussions about the not so defined areas."

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"Results that made sense. Easy to implement. If changes were needed, they were made immediately."

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"Frank was fantastic to work with. Very prompt, great advice and always available when I needed him. He's very knowledgeable in his field and he's worth every penny."

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"Frank is a highly experienced and knowledgeable UX expert that was able to quickly iterate on wireframe feedback and leverage his extensive knowledge to guide us to an excellent layout and workflow for our project. His communication, professionalism, and quality of work are all top-notch!"

- Microsoft

"Frank worked quickly and professionally reviewing all of our modules with a focus on mobile friendliness. He provided clear suggestions on how to make our content better and was extremely communicative the entire process. He was also flexible enough to deliver his results in exactly the format we wanted. I would work with Frank in the future and hope to have the opportunity to do so again."

- Indeed

"Frank is a great asset to any team. Extremely easy to work with and highly experienced. We faced many problems a long the way, but Frank was always optimistic and destroyed doubt through determination. His thorough explanation and relatable field background exposure allows for Frank to give great advice and clear communication. He had never worked in the Google App Maker Platform, but that did not stop him. With veteran understanding in Javascript and CSS he was a Google App Maker Pro in no time. We see him being a part of our future projects and feel confident with Frank as part of our team."

- Frazer

"Frank did a great job of listening to what the requirements were and drafting the wireframes. We are now able to take these to web developers and get pricing for the build out with more accuracy. If you are needing help with this type of work, we would highly suggest Frank."

- OmniStruct

"Frank is just simply awesome to work with. Quality of work and attention to detail is simply amazing. I will certainly hire Frank again and I highly recommend his services!"

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"Frank was extremely helpful and professional. He has a strong skillset, work ethic and moral compass. A superb combination."

- K+L Marketing

"Frank has a wealth of UX knowledge and came back with a few key suggestions for us to implement and many more ideas to consider. Thanks!"

- Service Provider Pro

Based in San Diego. Working Nationally.

Founded in 2016 and located in San Diego, California, Garofalo UX partners with startups, scaling organizations, and global teams.

Start With Clarity

If you're unsure where to focus, a UX Audit is the fastest way to identify experience debt, customer journey gaps, messaging misalignment, and usability risks before your next release.

Let's Determine Fit

Garofalo UX is intentionally selective.

Strategic Intake

  • Feel the operational cost of confusion
  • Are actively investing in growth
  • Value insight over speed
  • Want alignment, not just aesthetics