Frank is a San Diego-based User Experience Strategist, Advisor, Creative Problem-Solver, and Entrepreneur. He has worked in the web and interactive industry since 1999, and he has a Masters of Science degree from Purdue University. Frank has been involved with design and user experience efforts on projects for Fortune 50 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, he managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, Frank is a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).
From his over 24 years in the web industry, he has experience with: Brainstorm Facilitation, UX Strategy / UX Design, Design Thinking / Creative Problem-Solving, Information Architecture, Affinity Diagrams / Card Sorting, Interaction Design, UX Storyboarding, Wireframes / Interface "Blueprints," Workflow Diagramming, Rapid Prototypes (HTML, CSS, jQuery), Personas / Target Audience, Usability Research (Ethnography), User Stories / Scenarios, UX Design Audit / Heuristic Evaluation, and User Research.
He enjoys seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."