Artificial Intelligence is moving fast... and the pressure to "do something with AI" is real. But adopting AI without a clear strategy or human-centered lens often leads to confusing products, broken workflows, and frustrated users.
At Garofalo UX, we approach AI not as a feature race, but as a strategic capability. Our AI Product Strategy & Executive Coaching helps executives, product leaders, and teams leverage AI intentionally ...so innovation enhances the user experience instead of undermining it.
AI strategy isn't just a technical challenge. It's a leadership challenge that sits at the intersection of product strategy, user experience, data, and trust. That's where we help teams slow down, think clearly, and make better decisions.

We work directly with leadership teams to demystify AI and ground conversations in real business and user outcomes. These collaborative workshops help leaders:
The result: fewer reactive bets and more confident decision-making.
AI changes how roadmaps are built. Instead of feature lists, teams must think in terms of capabilities, explainability, and human-in-the-loop workflows.
We facilitate roadmap sessions that help teams:
This keeps AI efforts focused ...and grounded.
One of the most valuable outcomes of AI strategy work is clarity about what not to build. We help teams answer questions like:
Strategic restraint is often the most mature AI decision.
AI can reduce friction, surface insights, and personalize experiences ...but it can also obscure system behavior, remove user agency, and erode trust. We ensure AI:
Internal teams are often too close to the product ...or under pressure to move fast. We bring objectivity, pattern recognition from many products, and the ability to simplify complexity when decisions matter most.
By aligning executives, product, design, and engineering around shared principles and goals, we help organizations avoid scattered AI efforts and build momentum behind the right initiatives.
We don’t treat AI as a shiny add-on ...we treat it as a strategic capability. By blending UX strategy, rigorous product thinking, and executive-level coaching, we help teams build AI products that earn trust, feel intuitive, and create long-term value. Because the most expensive mistake isn’t moving too slowly ...it’s building the wrong thing. AI alone doesn’t make a product better; clear strategy does. If your team is questioning where AI truly belongs, what’s worth building (and what isn’t), or how to innovate without breaking the experience, that’s exactly when AI product strategy matters. Let’s design intelligent products that are powerful, purposeful, and unmistakably human.
Great user experience isn't about guesswork or opinion. It's about understanding people, aligning teams, and making smarter decisions faster.
Garofalo UX partners with product, design, and innovation teams to bring clarity to complex challenges: from early discovery to strategic execution.