Customer Experience Workshop

Workshops

Align Marketing, Digital Experience, and Growth Around the Customer Journey

Today's customers don't experience your organization in silos ...they experience a journey. From the first moment of awareness to evaluating options, visiting your website, speaking with your team, and ultimately making a decision, every interaction shapes how your brand is perceived.

The Garofalo UX Customer Experience Workshop helps executive teams step into the mindset of their customers and see their organization through the lens that matters most: the customer's experience from first impression through purchase and beyond.

Through expert facilitation and structured collaboration, leadership teams uncover hidden friction, missed opportunities, and gaps between marketing, messaging, and digital experience ...creating clarity about where to focus for stronger trust, conversion, and long-term relationships.

Available as onsite workshops or remotely facilitated sessions.

Start Strategic Intake
Innovation Workshop

Why Customer Experience Alignment Matters

Marketing, digital platforms, and sales often evolve independently. Over time, this can create a fragmented experience for customers.

See how prospective customers actually discover and evaluate your organization

Identify where messaging, marketing, and website experience fall out of alignment

Discover friction points that slow conversion

Reveal opportunities to create a clearer, more compelling journey

The result is a shared understanding of what customers experience ...and a roadmap for improving it.

What to Expect

Planning & Preparation

Every workshop begins with thoughtful preparation to ensure discussions are strategic and productive.

Initial Consultation (1 Hour)
We align on your business goals, growth objectives, target audiences, and current customer experience challenges.

Custom Workshop Agenda
Garofalo UX designs a tailored workshop agenda with activities focused on examining your organization's prospect-to-purchase journey.

Facilitated Workshop

Choose a half-day (4 hours) or full-day (8 hours) workshop session.

During the workshop, your leadership team will engage in structured activities such as:

  • Customer Journey Mapping across marketing channels and website interactions
  • Perspective-shifting exercises that help teams think like customers
  • Evaluation of messaging clarity, digital experience, and engagement touchpoints
  • Collaborative identification of experience gaps, friction points, and growth opportunities

The facilitation keeps discussions focused, constructive, and grounded in the customer perspective.

Why Executives Choose This Workshop

Leadership teams value this workshop because it delivers clarity and alignment quickly.

Create alignment between marketing, product, sales, and leadership

Reveal how customers actually experience the brand ...not how teams assume they do

Identify high-impact opportunities to improve conversion and retention

Reduce internal debate by grounding decisions in customer perspective

Generate actionable insights that inform strategy, design, and prioritization

Workshop Formats

Half Day

Remotely Facilitated Workshop

$1200

4 Hour Innovation Workshop

Full Day

Remotely Facilitated Workshop

$3000

8 Hour Innovation Workshop

Workshops are scheduled first-come, first-served.
Facility costs, materials, and travel (if applicable) are not included and will be quoted separately.

Start With Strategic Clarity

If your organization is ready to strengthen how customers experience your brand ...from first impression to purchase ...this workshop provides the strategic clarity and alignment needed to move forward confidently.

The first step is a Strategic Intake so we can understand your goals and determine whether the workshop is the right fit for your team.

Complete the Strategic Intake form to request availability and begin the conversation.

Together, we can help your organization create a clearer, more effective customer journey ...one that builds trust, improves conversion, and supports sustainable growth.

Strategic Fit Intake