Portfolio
User Experience (UX) Workshop
for Corporate Website Redesign
A multimillion-dollar company was looking to re-envision their corporate website with the goal to better communicate to their key target audiences to increase qualified sales leads.
Note: Pictures below have been stylized to protect confidential and/or proprietary information of the client.
Challenge
- A high-level understanding of their audience segments existed, however an in-depth description for each segment was vague. Messaging and current industry-trend topics had been proposed by the sales department. The company was transitioning its key customer markets, and wanted to re-envision their corporate web presence with a goal of increasing qualified sales leads.
