User Experience (UX) Workshop

for Corporate Website Redesign

A multimillion-dollar company was looking to re-envision their corporate website with the goal to better communicate to their key target audiences to increase qualified sales leads.

Note: Pictures below have been stylized to protect confidential and/or proprietary information of the client.

Examples of UX Workshop


  • A high-level understanding of their audience segments existed, however an in-depth description for each segment was vague. Messaging and current industry-trend topics had been proposed by the sales department. The company was transitioning its key customer markets, and wanted to re-envision their corporate web presence with a goal of increasing qualified sales leads.
Examples of UX Workshop


  • Identify the key audience segments and personas
  • Empathy Mapping for each key persona
  • Journey Mapping for each key persona
  • Creating a framework to align persona needs and goals to the company's messaging
  • Information Architecture and Website Navigation Hierarchy


  • User Experience Workshop & Brainstorm Facilitation
  • User Experience (UX) Strategy
  • Information Architecture
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Garofalo UX
People.   Place.   Processes.   Purpose.