A User Experience Approach to
Idea Generation and Evaluation

This course will explore hands-on techniques for generating and evaluating ideas, including methods that work for both individuals and small teams.
The course will include:

  • Identifying and forming consensus on key target audiences;
  • Generating ideas to prioritizing capabilities for new solutions and the related benefits; and,
  • Specifying key objectives to measure and gauge for success. 

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A User Experience Approach to
ROI + Brainstorming

This course will explore hands-on techniques for quantifying time spent on brainstorming, and identifying a common baseline for a new project or product. These methods work best in a group setting, for small teams.
The course will include:

  • A numerical way to represent the value generated by a brainstorming session
  • Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

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An Introduction to
User-Centered Design

This course will explore will introduce you to several techniques for flushing out high-level design solutions for your projects and get inside the minds of your target audience. You will be empowered with methods you can immediately implement in your day-to-day work.
The course will include:

  • Research methods to gain a better understanding of your target-audience.
  • Design strategies for user-centered problem solving.


Frank Garofalo

Frank Garofalo, M.S. CGT

Our Principal Consultant, Frank Garofalo, has worked in the web and interactive industry since 1999. Over the years, he has had employment experience with various companies, such as Esri, The Walt Disney Company, Bank of America, Cyber View, and Garmin.

Through his employment background, Frank has been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million.

Frank has managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. He started the user experience design discipline at Esri (a world-wide leader in geographic information systems).

He has hosted and facilitated similiar design-centric seminars and workshops since 2011.

Renaissance UX

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